While most energy drinks are out to fuel athletes, Celsius knows who really needs stamina: parents. Celsius is here to fuel the endurance, focus, and drive it takes to win in the chaos of parenthood.
Celsius Top 10 Parent Plays
Parenting is the ultimate sport, and it’s time we start treating it like one. Each week, Celsius drops a new TikTok highlight reel featuring the most impressive, chaotic, and clutch “Parent Plays” caught on camera.
These are fan-submitted clips that capture the everyday hustle, hilarity, and heroics it takes to raise kids.
Parent's Draft Cam (Instagram Live)
While the world watches the NFL Draft to see which players get picked, Celsius is shining the spotlight on the real MVPs behind them: their parents.
During the Draft, Celsius will host a live Instagram stream focused entirely on the parents of draftees. From proud reactions to behind-the-scenes stories, we’ll capture the heart, hustle, and chaos it took to reach this moment. Each featured parent will receive a custom Celsius jersey and pose with it just like their kid, because this is their moment too!
Copywriters: Israel Zarate + Lovette Johnson
Art Director: Yours Truly
Copywriters: Israel Zarate + Lovette Johnson
Art Director: Yours Truly
The Barefoot Korntessa
Lodge Cast Iron is partnering with the heavy metal band, Korn to star in a series of TikTok shorts with The Barefoot Contessa herself, Ina Garten.
Parent's Draft Cam (Instagram Live)
While the world watches the NFL Draft to see which players get picked, Celsius is shining the spotlight on the real MVPs behind them: their parents.
During the Draft, Celsius will host a live Instagram stream focused entirely on the parents of draftees. From proud reactions to behind-the-scenes stories, we’ll capture the heart, hustle, and chaos it took to reach this moment. Each featured parent will receive a custom Celsius jersey and pose with it just like their kid, because this is their moment too!
The Barefoot Korntessa
Lodge Cast Iron is partnering with the heavy metal band, Korn to star in a series of TikTok shorts with The Barefoot Contessa herself, Ina Garten.
They call me Mello Yello
(But you can call me Trevor if you'd like)
I’m a long-time creative, first time art director. I have a strong background in video production, where I’ve created some cool content. Throughout my various creative adventures, I’ve collected skills and perspectives that now fuel the weird way I think and create. Luckily for me, advertising is where it all clicks.
When I’m not busy in Photoshop, I’m either driving my Volks Golf (windows down, Birkenstocks on, listening to Led Zeppelin) or playing with my 1986 Macintosh Plus (I just bought a floppy with Oregon Trail).
Current favorite songs:
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Ramble On - Led Zeppelin
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Break On Through - The Doors
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One of These Nights - Eagles
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Good Times Bad Times - Led Zeppelin
Let's chat: trevorjmello@gmail.com
Copywriters: Mark Walsh and CC Zheng
Art Director: Yours Truly
Copywriters: Israel Zarate + Lovette Johnson
Art Director: Yours Truly