Gen X is hardwired for routine maintenance. They know skipping an oil change wrecks the engine, and ignoring a weed ruins the yard. But they rarely apply that same logic to their mental health. Let's bridge the gap by speaking their language.
In-Store OOH Collaborations
We’ll place these ads directly in the aisles of hardware and auto-parts stores, meeting Gen X where they already go for their routine maintenance.
Headspace x Whistle Express Car Wash
We partnered with Whistle Express to turn a routine car wash into a 3-minute mental reset. Scan the QR code at the kiosk, and your browser instantly opens a guided meditation timed to your wash cycle.
Upkeep YouTube Creators ASMR Series
Headspace partnered with top restoration creators to replace their usual commentary with four hours of pure, ambient ASMR. By stripping away the voiceovers and leaving only satisfying environmental noise, these marathon cleaning videos deliver a deep mental reset for viewers who just need to zone out.
