

Gen X are some of the most on the fence people when it comes to mental health. To relate to this generation of responsible adults, Headspace is adding itself to the chore list by speaking their language. Its not just mental health, its "Thoughtful Upkeep".
SET THE MOOD

We'll station a QR code and sign near the entrance of automatic car washes. The QR code would lead people to a headspace coupon and a 2-5 minute guided meditation.





