Disclaimer | This is conceptual work that is currently in progress at Moroch
The Brief:
Concept a New York Jets–branded McDonald’s box that would resonate with Jets fans.
The Idea:
The thinking was to build a bold, high-energy box meal designed for the most dedicated fans those who show up, stay loud, and ride with their team no matter what. Inspired by the grit, loyalty, and intensity of Jets culture, this meal delivers satisfying, crave-worthy flavors that keep fans fueled from kickoff to the final whistle. It’s more than just a meal it’s a game-day ritual, built to match the passion and endurance of the faithful.
Moodboard/Inspiration:
Current Progress:
Currently being illustrated in-house at Moroch.
