This campaign takes advantage of the moments when people have nothing to do. Instead of scrolling their phones at airport gates or bus stops, they’re met with the first page of a great book, printed large enough to read on the spot. The goal is to spark curiosity in the exact moment attention is up for grabs. And once those first lines pull you in, the QR code takes you straight into the story.
In Partnership with Amazon Books
Easily scan the QR code to go straight to that book’s Amazon Books page. Once there, you can preview the title and choose to buy it as a physical copy or a digital edition. Direct scans unlock exclusive discounts for readers who want to continue the story.
Airport Library/Bookstore
Lay over got you down and reached your screen time limit? Take a stroll through our library and embark on your next adventure.
Vending Machines
Your local bookstore hits college campuses. More compact and 24 hour access.
Limited Edition Cast Iron Guitars
Lodge hits the road for a 2026 US and Canada Tour, hosting heavy metal cooking classes for all skill levels. We’ll partner with local chefs in cities like Chicago, Boston, and Portland to host a head-banging cooking class featuring the more complex recipes from the Heavy Metal Cookbook. Participants who sign up receive a free copy of the cookbook and a custom cast iron skillet even the biggest rock gods will envy.
The Barefoot Korntessa
Lodge Cast Iron is partnering with the heavy metal band, Korn to star in a series of TikTok shorts with The Barefoot Contessa herself, Ina Garten.
Airport Library/Bookstore
Lay over got you down and reached your screen time limit? Take a stroll through our library and embark on your next adventure.
Vending Machines
Your local bookstore hits college campuses. More compact and 24 hour access.
Limited Edition Cast Iron Guitars
Nothing’s more metal than playing metal on metal. Lodge is partnering with ESP Guitar Company to forge 7 cast-iron guitars to be auctioned off in support of Junior Chef’s Kitchen, an after school program teaching children the joys of cooking.
The Barefoot Korntessa
Lodge Cast Iron is partnering with the heavy metal band, Korn to star in a series of TikTok shorts with The Barefoot Contessa herself, Ina Garten.
They call me Mello Yello
(But you can call me Trevor if you'd like)
I’m a long-time creative, first time art director. I have a strong background in video production, where I’ve created some cool content. Throughout my various creative adventures, I’ve collected skills and perspectives that now fuel the weird way I think and create. Luckily for me, advertising is where it all clicks.
When I’m not busy in Photoshop, I’m either driving my Volks Golf (windows down, Birkenstocks on, listening to Led Zeppelin) or playing with my 1986 Macintosh Plus (I just bought a floppy with Oregon Trail).
Current favorite songs:
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Ramble On - Led Zeppelin
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Break On Through - The Doors
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One of These Nights - Eagles
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Good Times Bad Times - Led Zeppelin
Let's chat: trevorjmello@gmail.com
Copywriters: Macy Mobley + Grady Padgett
Art Director: Yours Truly + Myro Marioghae