This campaign takes advantage of the moments when people have nothing to do. Instead of scrolling their phones at airport gates or bus stops, they’re met with the first page of a great book, printed large enough to read on the spot. The goal is to spark curiosity in the exact moment attention is up for grabs. And once those first lines pull you in, the QR code takes you straight into the story.
Agency: Book180 student work
CW: Macy Mobley + Grady Padgett
My Role: Art Director
Scan the QR code to go straight to that book’s Amazon Books page. Once there, you can preview the title and choose to buy it as a physical copy or a digital edition. Direct scans unlock exclusive discounts for readers who want to continue the story.
Lay over got you down and reached your screen time limit? Take a stroll through our library and embark on your next adventure.
Your local bookstore hits college campuses. More compact and 24 hour access.
